Legal

Privacy Policy

Last updated: April 21, 2026

Your privacy matters to us. This page explains what information we collect, how we use it, and the choices you have. If you have questions, reach out anytime.

1. Who We Are

47Modz is an automotive lighting and customization shop based in Edmonton, Alberta. This Privacy Policy explains how we collect, use, and safeguard the information you share with us when you visit 47modz.ca, submit a quote or booking request, or otherwise interact with our business.

2. Information We Collect

We collect information you provide directly through our contact, booking, and quote forms, including your name, email address, phone number, vehicle make/model, and any messages or service details you share. We also automatically collect basic technical data such as IP address, browser type, device type, referring URL, and pages visited.

3. How We Use Your Information

We use your information to respond to inquiries, prepare quotes, schedule appointments, send appointment reminders, follow up after service, and improve our website and offerings. We do not sell or rent your personal information to third parties.

4. Lead Form Submissions

When you fill out a form on our site, your submission is stored securely in our backend (powered by Lovable Cloud) and may trigger an email notification to our team so we can respond promptly. This data is retained only as long as necessary to serve you and for our reasonable business records.

5. Tracking & Analytics

Our website uses Google Analytics 4 (GA4) and the Meta (Facebook) Pixel to understand how visitors find and use our site, measure ad performance, and improve our marketing. These tools may set cookies and collect data such as pages viewed, clicks, time on site, and approximate location. Data is shared with Google and Meta in accordance with their respective privacy policies.

6. Google Ads & Conversion Tracking

We may use Google Ads conversion tracking to measure when a visitor completes an action (such as submitting a form) after clicking one of our ads. This helps us optimize our advertising spend. No personally identifiable information is shared with Google through these conversion events.

7. Cookies

Our site uses cookies and similar technologies for analytics, advertising attribution, and basic site functionality. You can disable cookies in your browser settings, though some parts of the site may not function as intended without them.

8. Third-Party Services

We rely on trusted third-party providers to operate our business, including Lovable Cloud (data storage and email delivery), Google (Analytics & Ads), and Meta (Pixel & advertising). Each of these providers has its own privacy policy governing how it handles your information.

9. Data Security

We take reasonable technical and organizational measures to protect your information against unauthorized access, loss, or misuse. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

10. Your Rights

You may request access to, correction of, or deletion of the personal information we hold about you. To make a request, contact us using the details below. We will respond within a reasonable timeframe as required by Alberta's Personal Information Protection Act (PIPA) and Canada's PIPEDA.

11. Children's Privacy

Our services are intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child has submitted information to us, please contact us so we can remove it.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The 'last updated' date below reflects the most recent changes. Continued use of our site after updates constitutes acceptance of the revised policy.